
Cynthia Tenhouse: “Being a working mother helped me realize how important it is to nurture young women.”
Image by Jennifer Askew
Image by Jennifer Askew
The Shift highlights women’s stories through the lens of impact. It hopes to contextualize history and inspire action.
Cynthia Tenhouse is the Vice President of Marketing at Lexus, where she leads brand strategy, product marketing, advertising, and media, as well as retail and dealer activations across North America. Throughout her career at Toyota and Lexus, she has held key roles in global marketing, guest experience, and dealer operations. Tenhouse is also a champion for diversity and mentorship in the automotive industry, including helping found an organization supporting women within Toyota Motors North America.

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Cynthia Tenhouse is honored as part of The Shift’s “90 Plus One” list, which recognizes influential women shaping contemporary culture. With Gloria Steinem featured on the inaugural print cover, the list pays homage to her 91 years of activism by highlighting a powerhouse community of women shifting culture.